As our (digital) Performance Marketing Lead you will be in charge of attracting new customers throughout the buyer journey. You will do this by initiating state of the art (paid) online performance campaigns (web and mobile programmatic, ad buying).
You will determine the campaign strategy, management and reporting. Luckily, you won't have to do everything by yourself, and you will get help from your experienced and motivated colleagues from the data team, as well as designers, content creators, social media and management. You will be leading the agencies we use.
You will reach and activate new customers by developing campaigns across multiple online advertising platforms in Europe. You will be the driving force behind our digital performance marketing initiatives, and you have a vision how we should scale this cross border and hire native team members. You will develop, implement, track and optimize digital campaigns. You will be in charge of a creating a digital paid acquisition strategy that supports our overarching business goals.
Your primary goal is to attract new users for our mobile app and platform. You are keen on data, experienced in tracking results and reporting on ROI. We don't have to tell you that numbers matter, so you will proactively optimize your campaigns to deliver better results.
As an experienced Performance Marketing Lead you know the value of good campaign creation and audience, segmentation and remarketing tactics. You will be part of creating a vision and a digital marketing strategy, and you will leverage all the tools needed to succeed.
Bitvavo is ambitious and aiming for exponential growth. You will be part of our European journey and are crucial in helping us become Europe's biggest investment platform.
In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone.
In three years time, Bitvavo has established itself as the market leader in the Netherlands, with hundreds of thousands of users exchanging over billion euros worth of digital assets a year.
Our team, located in Amsterdam, is looking for self-driven, talented people who can help us with making digital assets available for everyone. Become a part of one of the fastest growing tech companies in the Netherlands, on the eve of European expansion.
Do you want to join our team as our new Online Marketeer? Then we'd love to hear about you!