Performance Marketing Lead

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Performance Marketing Lead

At Bitvavo we are looking for a Digital Performance Marketing Lead to join our marketing team at our Amsterdam office. 

Will you help us attract new customers in Europe? You will be responsible for cross border digital ad campaigns and you will work with the latest tools you need.

Full-time · Amsterdam

Job description

As our (digital) Performance Marketing Lead you will be in charge of attracting new customers throughout the buyer journey. You will do this by initiating state of the art (paid) online performance campaigns (web and mobile programmatic, ad buying). 

You will determine the campaign strategy, management and reporting. Luckily, you won't have to do everything by yourself, and you will get help from your experienced and motivated colleagues from the data team, as well as designers, content creators, social media and management. You will be leading the agencies we use.

You will reach and activate new customers by developing campaigns across multiple online advertising platforms in Europe. You will be the driving force behind our digital performance marketing initiatives, and you have a vision how we should scale this cross border and hire native team members. You will develop, implement, track and optimize digital campaigns. You will be in charge of a creating a digital paid acquisition strategy that supports our overarching business goals.

Your primary goal is to attract new users for our mobile app and platform. You are keen on data, experienced in tracking results and reporting on ROI. We don't have to tell you that numbers matter, so you will proactively optimize your campaigns to deliver better results.

As an experienced Performance Marketing Lead you know the value of good campaign creation and audience, segmentation and remarketing tactics. You will be part of creating a vision and a digital marketing strategy, and you will leverage all the tools needed to succeed.

Bitvavo is ambitious and aiming for exponential growth. You will be part of our European journey and are crucial in helping us become Europe's biggest investment platform.

Your responsibilities

  • You are able to understand customer needs and to translate them to an activating and converting online campaign strategy
  • Scale-up and hire new team members
  • You will analyze data, together with the data/ marketing analytics team
  • You will run campaigns (web, iOS, Android) via the advertising networks you want to use, and in some cases do direct deals with publishers
  • You are responsible for campaign strategy, setup, management and reporting.
  • Stakeholder management, you make sure everyone is aligned (content, design, data, management) 
  • You increase revenue by improving traffic, conversion and CPA
  • You have a clear vision of how to scale in a fast growing company
  • You can manage and oversee multiple campaigns is all countries that we are active in. You align campaigns with other channels such as affiliate marketing

    Job requirements

    • You have a positive attitude and you are self-motivated
    • Proven track record (+5 years) as a Performance Marketing Lead, Online Campaign Manager, Performance manager, Digital Marketeer or Online Marketeer.
    • Experience managing high volume, cross border, large scale paid acquisition campaigns
    • Preferably experienced with B2C marketing (Crypto, Investing platform, fintech, or telecom)
    • You have experience with mobile app campaigns (such as Twitter, Apple Search Ads) and conversion tracking
    • Very experienced with advertising platforms for display advertising, mobile advertising, video advertising and social advertising
    • Very experienced with Demand Side Platforms (DSP) for programmatic advertising, (mobile) conversion tracking and attribution
    • You have experience running A/B testing, campaign messaging, and analyzing results
    • You have experience with personas and buyer journeys
    • You like to build and you are a self starter
    • You are experienced with testing, and have outstanding analytical skills
    • You have an entrepreneurial and 'can do' mindset, and looking to take ownership
    • Excellent (Dutch, English) writing and editing skills, very creative and good verbal communication skills

      What we offer

      • An international and fun team, as well as an informal and dynamic environment
      • An office at one of the best locations in Amsterdam or partly remote
      • Excellent employment terms, including a competitive salary and employee profit sharing
      • An opportunity to be actively involved with the latest technologies and innovations
      • 26 days of annual leave
      • A personal development budget for external training and courses
      • A public transportation card
      • A position in a unique, young and fast growing fintech company

        About Bitvavo

        In 2018, Bitvavo launched the first version of its digital assets trading platform, to bridge the gap between traditional currencies and digital assets. By offering transparent fees, a wide range of assets and an easy to use platform, Bitvavo is making the currency of the future accessible for everyone.

        In three years time, Bitvavo has established itself as the market leader in the Netherlands, with hundreds of thousands of users exchanging over billion euros worth of digital assets a year.

        Our team, located in Amsterdam, is looking for self-driven, talented people who can help us with making digital assets available for everyone. Become a part of one of the fastest growing tech companies in the Netherlands, on the eve of European expansion. 

          Apply for the job

          Do you want to join our team as our new Online Marketeer? Then we'd love to hear about you!